Strengtheners / Reconstructors

Awapuhi Wild Ginger - The Experience


So I was fortunate enough to be invited to try out the new Paul Mitchell Awapuhi Wild Ginger in-salon treatment this past weekend during the company's annual Gathering. Let me be the first to say, I was initally dubious as I mistakenly thought, "Oh no, not another keratin treatment!" But this is not that kind of treatment. Rather, it is imbued with patented KeraTriplex, a blend of three proteins derived from sheep's wool.

Sneak Peek! Paul Mitchell Awapuhi Wild Ginger


Thirty years in the making, Awapuhi Wild Ginger by Paul Mitchell is a brand-new line that harnesses the hydrating and healing properties of the Awapuhi ginger plant. What's more, a two-phase, in-salon service strengthens, repairs and prevents future damage with patented KeraTriplex, a blend of three keratin proteins derived from New Zealand sheep's wool. Hair is left shinier, healthier and stronger. Available in September, 2010.

The Elements


We've rounded up top hair, skin and nail savers to arm clients for summer's battle against the elements.

Eugene Perma Cycle Vital


Fresh out of France, the Eugene Perma Cycle Vital line is segmented based on a plant's life cycle.

Macadamia Natural Oil Healing Treatment


Go nutso for Macadamia Natural Oil Healing Oil Treatment, which blends macadamia and argan oils to improve manageability and impart extreme radiance.

Seeing Stars!


Jordin Sparks

Eufora Beautifying Serum


Is it a scalp treatment? A hair therapy? A skin moisturizer? It's Eufora Beautifying Serum, and it's all of these and more! Blending pure tonka bean, grapefruit, lemon, orange and geranium essential oils, the treatment oil delivers anti-inflammatory and moisturizing benefits.

nuNAAT Chocolat Special


Go cuckoo for the cocoa butter and Brazil nut oil in nuNAAT Chocolat Special line, which reviialize and moisturize damaged tresses. choose from Creamy Shampoo, Shake conditioner, Cream Mask and AntiFrizz Therma Active.

Editors' Picks for Winter '09-'10


We just had to share our latest great finds and must-haves for the winter!

See what Jeryl, Amy, Alyson & Karie love-love-LOVE for these last cold months before spring!

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Product Sneak Peek: L'Oreal Professionnel Série Nature


Sourcing trends is always an interesting venture. How does it start? Why does it gain popularity? Why does it start to wane? At the recent U.S. product launch event of L'Oreal Professionnel's Série Nature, the companie's first eco-friendly haircare initiative, the "going green" trend received plenty of discussion.

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