Olaplex Launches No. 0 Intensive Bond Building Hair Treatment

Olaplex has launched Olaplex No. 0–Intensive Bond Building Hair Treatment, the at-home version of its professional back bar No. 1.

According to Olaplex, the professional-inspired treatment was created to prime hair for absorbing nourishment, rebuilding hair bonds, and strengthening and protecting hair integrity. The product comes in a needle nose bottle that aids in direct application from root to tip. Users are instructed to leave the product in for 10 minutes.

Olaplex No. 0 reportedly contains the highest concentration of Olaplex’s patented molecule, Bis-Aminopropyl Diglycol Dimaleate, within the Olaplex retail product lineup. No. 0 is formulated to intensify the treatment, strengthen and repair hair from chemical, thermal, mechanical and environmental damage.

Olaplex stylists recommend layering a generous amount of Olaplex No. 3 Hair Perfector on top of the No. 0 and rinsing the mixture after 10 minutes.

No. 0 Intensive Bond Building Hair Treatment will launch in the United States on July 22, 2020. The suggested retail price is $28.

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